30x40 Elite Professional Shasta Deluxe Cotton 1-1/2" Deep #EH-3040

True 4:3 Cinema Proportion - 30x40 Size

And not to mention that is the one of the most popular artistic sizes ever!

Explore other sizes in this same 4:3 aspect ratio:

12x16 • 15x20 • 18x24 • 21x28 • 24x32 • 27x36 • 33x44 • 36x48 • 39x52 • 42x56 • 45x60 • 48x64 • 51x68 • 54x72 • 57x76 • 60x80 • 63x84 • 66x88 • 69x92 • 72x96 • 75x100 • 78x104

Explore Related Products to this 30x40 Size:

• Acrylic Primed Linen Elite™: Grenoble™ • Pau™
• Oil Primed Linen Elite™: Isola™ • Poitiers™
• Acrylic Primed Cotton Monet Pro™: Monterey™ • Carmel™ • Tahoe™ • Sausalito™ • Sierra™
• Oil Primed Linen Monet Pro™: Malibu™ • Vintage L21C™ • Ventura™ • Versailles™
• 3D™ Pro 2.5 • 3D™ Pro 3.5

Shasta™ 20 oz Acrylic Primed Cotton

Deluxe Heavy Weight Cotton. Super strong yet has a medium supple feel.

• 100% Cotton 14.5 oz.; Primed Weight 20 oz. per square yard
• Extra Heavy Weight, Strong Weave, Medium Texture
• Sized and Triple Primed with acid-free archival quality acrylic gesso
• Impenetrable ground prevents oil paint from leaching through and harming the canvas
• For acrylics, oils, alkyds, and water miscible oil paints

Vegan Ground:

There are no animal products that make-up the sizing and the primer for this fine canvas. Historically, traditional canvas grounds have included egg tempura, pigments with cow urine, and of course, rabbit skin glue. In today's rapidly advancing world, there are many more choices available for artists who prefer non-animal based products that perform far better than their animal-based predecessors.

Titanium Dioxide (TiO₂) Primer Pigment

This primer contains premium-grade Titanium Dioxide (TiO₂) white pigment, renowned for its exceptional performance in acrylic priming. Its standout feature is its enduring whiteness, coupled with remarkable flexibility that persists over time. In contrast to other pigments such as zinc dioxide, Titanium Dioxide maintains its resilience, preventing brittleness as it ages. This quality ensures that artworks retain their integrity and will stand the test of time.

Elite™ Professional 1.5" Deep B2 Bar • 1/2" Canvas Clearance

A Canvas Clearance of 1/2" is the space between the Bar and the canvas. Generally speaking, more clearance reduces the risk of the canvas touching the wood and creating unsightly lines during painting. Our design provides the optimal clearance so as not to impact your painting, but still leaving enough wood to the maximize strength of the Stretcher Bar.

Finger Jointed Wood is not meant for Stretcher Bars

Solid wood makes the most dependable Stretcher Bar, because one homogeneous wood member is going to behave similarly across the entire length of the Bar. Whereas, with finger-jointed wood is made-up of multiple pieces of wood, sometimes on the actual joint itself, presenting multiple points of failure which no one can control.

We only use Solid Wood to build our Stretcher Bars because a solid piece of wood will last indefinitely. When we speak of archival value, it's not just the paint you use and the quality of your canvas and ground, even the wood choices manufacturers add or reduce value to your final painting. The fact is, you don't want problems, and finger joints only increase that risk of the wood falling apart in the future.

The glue used to bind finger joints is a water based adhesive and when that wood is exposed to high humidity environments, particularly with exterior walls, the glue joints can give-up. As a manufacturer, Masterpiece® does its part to conserve as much wood as possible, and still provide a quality product that will out-perform any other in the marketplace.

30x40 Frame Kit B2 Super Heavy Frame Offers the Ultimate Canvas Support!

• Drawing depicts the exact frame construction, not the proportion
• Precision Machined keyable Super Strong Stretcher Bars (1.5" deep by 2-1/4" wide) allow you to increase the canvas tension
• Super Strong Keyable Brace (3/4" x 3.25") and a regular Cross Brace Included
• The Bars have a clever utility groove on the inside perimeter of the frame to attach the cross braces
• Unique Keyable Cross Braces allow you to tension the canvas in the middle, where it's needed the most
• Cross braces are glued and stapled at the 'cross' for maximum support and rigidity
• Both corner keys and brace keys are pre-installed

Canvas Tension is in Your Control

In dry climates or air conditioned environments, the lack of moisture in the air causes wood frames to shrink and the canvas fibers to narrow and elongate making the canvas more slack and resulting in a loss of canvas tension. In some instances, the canvas could have waves on the surface resulting in an unsightly viewing experience.

Our Elite™ professional frames provide the functionality for you to slightly expand the size of the frame in the corners and the middle of the canvas, thereby increasing canvas tension all across the surface. The difference between a loose canvas and a tight canvas is just 1/8" of an inch, so a small adjustment using our corner and brace keys makes an important difference in canvas tension.

• Helps to prevent waves that occur in a loose canvas
• Increase canvas tension by tapping-in the corner and brace keys
• True professional class canvases make it possible for you to adjust the canvas tension

Cross Braces Make it Tighter

A tightly stretched canvas on an un-braced frame overpowers the Stretcher Bars causing them to bow inward and thereby lose tension. Sometimes that bow can expose a space in picture frames.

When we stretch a canvas on a properly supported frame, the cross-braces prevent the Bars from bowing thereby achieving maximum canvas tension. To increase the canvas tension even more, simply tap the corner and brace keys further in their slots. Properly supported frames provide you with the control over the canvas tension of your canvas and painting.

Sustainable Environment Promotes a Sustainable Economy

The use of lumber from sustainably managed forests is not only environmentally responsible, it also helps to support the economy and preserve jobs in the forestry industry. By choosing products made with sustainably sourced lumber, consumers can help to ensure that these industries remain strong and sustainable for years to come.

Specially Dried and Heat Treated Lumber

We source our wood from a select group of top-tier environmentally conscious lumber mills in the Pacific Northwest. These mills specially dry and heat-treat the lumber to our specifications, resulting in about half the moisture content compared to wood from typical home improvement centers or lumber yards. This process makes the wood stronger, reducing the likelihood of cracking, splitting, or warping. While the wood we use comes at a higher cost, it ensures a more dimensionally stable end product. This stability is crucial for crafting fine professional canvases that support your invaluable art over time.

MuseumWrap™ Stretching Technique

With more than a half a century of American engineering, Masterpiece® designs and builds its own proprietary stretching equipment that enables us to produce the finest and most tightly-stretched canvas on the market.

• Drum-tight stretch!
• Up to 50% tighter than other methods
• Balanced tension across the surface
• Uncut folded corners make it possible to remove and re-stretch canvas on the same size frame
• Usually the corner folds are on the long sides

Our mission at Masterpiece® is to deliver the premium quality products that add value to your art. We are widely recognized as the nation's leader and trendsetter of professional quality fine-art canvas. Not only do we have the widest selection of products, but we feature intriguing aspect ratios and sizes with a purpose to add new dimensions to your art.

It's not what you take but what you leave behind that defines greatness. ♦ Henry Ward Beecher

An eminent American clergyman and social reformer, Henry Ward Beecher was no stranger to the intricate dance of morality and ambition. He moved through life with the awareness that one's legacy is built not on acquisitions, but on the positive impact left on the world and its inhabitants.

This perspective is both a beacon and a challenge. While it's natural to desire recognition and success in our art career, it's the enduring influence of our work that truly matters. Every piece we create becomes a part of a larger narrative, a story that will outlive us. As we craft each masterpiece, we're contributing to a legacy that speaks not just of technique, but of emotion, intention, and the indelible mark we hope to leave on the world. The works we leave behind serve as a testament to our vision, passion, and the transformative power of art.

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Art is visual and ripe with meaning, so enjoy this quote and our interpretation of its meaning, plus an one-of-a-kind portrait we created of Henry Ward Beecher to make it all the more relevant. Pick up that brush and go!