30'' x 100y Sierra Roll Canvas #RE-30x100

Sierra™ 11.5oz Acrylic Primed Cotton

• 100% Cotton 11.5 oz; Primed Weight 14.6 oz per square yard
• Heavy Weight, Medium Weave, Medium Texture
• Sized and Triple Primed with acid-free archival quality acrylic gesso
• Impenetrable ground prevents oil paint from leaching through and harming the canvas
• For acrylics, oils, alkyds, and water miscible oil paints

Titanium Dioxide (TiO₂) Primer Pigment

Our primer is made with the highest-quality Titanium Dioxide white pigment, which is an excellent pigment for acrylic primed grounds, providing superior whiteness and maintaining excellent flexibility over time. Unlike some other common pigments, such as zinc dioxide, TiO₂ doesn't become brittle as it ages, helping to ensure that your painting will stand the test of time.

Handy Reference Guide for this 30" Wide Roll

Tight'n'Up™ Liquid Canvas Retensioner

Stretching your own canvas is a great way to have complete command of the process from start to finish. Once your canvas is fully stretched, and if you notice any puckers or loosely tensioned areas, or perhaps even slight waves, you can always rely upon Tight'n'Up™ Liquid Canvas Retensioner to correct any inconsistencies in the canvas tension. You can be sprayed on the back of a canvas to repair most canvas tension issues.

With Tight'n'Up™, you can add tension to just a small area, or a large area. Simply spray it lightly on the back and brush it into the canvas, and within seconds, your canvas becomes tighter and stays tighter. The more you use, the tighter it gets.

Masterpiece® has been producing the finest artist canvas in North America since 1965. Artist Canvas is one of the very few products you can buy, and with your precious time, talent, and materials transform it into a work of art that could one day be worth a fortune. Don't skimp on your material choices, because your legacy and your own brand will be judged by how well your artwork stands the test of time.

Our mission is to deliver the highest quality products that can be made, and we are widely recognized as the nation's leader and trendsetter of professional quality fine-art canvas. We have a wide variety of surfaces and roll sizes for your next composition.

The new painters do not seek to provide art but to show off how many different things they know. ♦ Albrecht Dürer

A Northern Renaissance master, Albrecht Dürer is celebrated not just for his groundbreaking contributions to printmaking and painting but also for his musings on the nature and purpose of art. Born in Nuremberg, his career was characterized by an insatiable curiosity, evident in his meticulous studies of nature, human anatomy, and geometric principles.

Yet, with this quote, Dürer highlights a concern that feels timeless: the tension between pure artistic expression and the pursuit of novelty or display of skill. Artists have always navigated a fine line between staying true to their vision and adapting to the changing tastes and expectations of their era. In Dürer's time, as in ours, there was a push and pull between tradition and innovation. While it's essential for us to evolve and incorporate new techniques or ideas into our work, Dürer's words serve as a gentle reminder to always prioritize the heart and soul of our creations over mere showmanship or trend-chasing.

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Art is visual and ripe with meaning, so enjoy this quote and our interpretation of its meaning, plus an one-of-a-kind portrait we created of Albrecht Dürer to make it all the more relevant. Pick up that brush and go!