54'' x 12y Sierra Roll Canvas #RE-54x12

Sierra™ 11.5oz Acrylic Primed Cotton

• 100% Cotton 11.5 oz; Primed Weight 14.6 oz per square yard
• Heavy Weight, Medium Weave, Medium Texture
• Sized and Triple Primed with acid-free archival quality acrylic gesso
• Impenetrable ground prevents oil paint from leaching through and harming the canvas
• For acrylics, oils, alkyds, and water miscible oil paints

Titanium Dioxide (TiO₂) Primer Pigment

Our primer is made with the highest-quality Titanium Dioxide white pigment, which is an excellent pigment for acrylic primed grounds, providing superior whiteness and maintaining excellent flexibility over time. Unlike some other common pigments, such as zinc dioxide, TiO₂ doesn't become brittle as it ages, helping to ensure that your painting will stand the test of time.

Handy Reference Guide for this 54" Wide Roll

Tight'n'Up™ Liquid Canvas Retensioner

Stretching your own canvas is a great way to have complete command of the process from start to finish. Once your canvas is fully stretched, and if you notice any puckers or loosely tensioned areas, or perhaps even slight waves, you can always rely upon Tight'n'Up™ Liquid Canvas Retensioner to correct any inconsistencies in the canvas tension. You can be sprayed on the back of a canvas to repair most canvas tension issues.

With Tight'n'Up™, you can add tension to just a small area, or a large area. Simply spray it lightly on the back and brush it into the canvas, and within seconds, your canvas becomes tighter and stays tighter. The more you use, the tighter it gets.

Masterpiece® has been producing the finest artist canvas in North America since 1965. Artist Canvas is one of the very few products you can buy, and with your precious time, talent, and materials transform it into a work of art that could one day be worth a fortune. Don't skimp on your material choices, because your legacy and your own brand will be judged by how well your artwork stands the test of time.

Our mission is to deliver the highest quality products that can be made, and we are widely recognized as the nation's leader and trendsetter of professional quality fine-art canvas. We have a wide variety of surfaces and roll sizes for your next composition.

There are two men inside the artist, the poet and the craftsman. One is born a poet. One becomes a craftsman. ♦ Emile Zola

The renowned French novelist and critic, Emile Zola operated at the crossroads of naturalism and artistry. His works are celebrated not just for their evocative narratives but also for their meticulous attention to detail and craft. Zola succinctly identifies the duality inherent within every artist.

The poet in us represents the innate, raw talent and intuition that many artists possess from a young age. It's that spark of creativity, the instinctive pull towards expression and the magic that cannot be taught. On the other hand, the craftsman is cultivated through years of dedicated practice, learning, and refining. While the poet in us might conjure a vision, the craftsman transforms that vision into reality; this balance is the essence of artistry. While our innate talents give us a unique voice, it's the honed skills and expertise that allow us to communicate that voice effectively to the world.

Zola's point is that self-awareness and growth in our own art careers are found by recognizing and nurturing both the poet and the craftsman within us. This can lead to a harmonious blend of inspiration and execution, which is vital for any artist seeking to make a lasting impact.

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Creativity is the heart of what we both do. So we've curated this empowering quote and some background. And, in our own act of creation, we provide this unique portrayal we made of Emile Zola.