72x72 Elite Professional Shasta Deluxe Cotton 1-1/2" Deep #EH-7272

True 1:1 Square Proportion - 72x72 Size

72x72 is one of our most desirable square sizes.

The square is perhaps the most intriguing proportion, as it is root of all of the other proportions. It is commonly used in both photography and art. Squares are typically used as the center canvas of a triptych or as a single canvas hung at a 45° angle. The square proportion is long used with medium format professional cameras, and most photographs we see on websites and social media are based on square images. Since all sides of the canvas are the same length, your eye is drawn evenly across the surface of the painting creating a sense of harmony, balance, and a generally a pleasing visual experience. The square format is also a good choice for artists who focus on geometric shapes or patterns in their work, as the regularity of the square shape can help reinforce these elements. Some artists enjoy the challenge of working within the confines of a square format, as it forces them to think creatively resulting in intriguing compositions.

Explore other sizes in this same 1:1 aspect ratio:

11x11 • 12x12 • 13x13 • 14x14 • 15x15 • 16x16 • 17x17 • 18x18 • 19x19 • 20x20 • 21x21 • 22x22 • 23x23 • 24x24 • 25x25 • 26x26 • 27x27 • 28x28 • 29x29 • 30x30 • 31x31 • 32x32 • 33x33 • 34x34 • 35x35 • 36x36 • 37x37 • 38x38 • 39x39 • 40x40 • 41x41 • 42x42 • 43x43 • 44x44 • 45x45 • 46x46 • 47x47 • 48x48 • 49x49 • 50x50 • 51x51 • 52x52 • 53x53 • 54x54 • 55x55 • 56x56 • 57x57 • 58x58 • 59x59 • 60x60 • 61x61 • 62x62 • 63x63 • 64x64 • 65x65 • 66x66 • 67x67 • 68x68 • 69x69 • 70x70 • 71x71 • 73x73 • 74x74 • 75x75 • 76x76 • 77x77 • 78x78

Explore Related Products to this 72x72 Size:

• Acrylic Primed Linen Elite™: Grenoble™ • Pau™
• Oil Primed Linen Elite™: Isola™ • Poitiers™
• Acrylic Primed Cotton Monet Pro™: Heavy Weight 14oz cotton • Sierra™
• Oil Primed Linen Monet Pro™: Malibu™ • Vintage L21C™ • Ventura™ • Versailles™
• 3D™ Pro 2.5 • 3D™ Pro 3.5

Vegan Ground:

There are no animal products that make-up the sizing and the primer for this fine canvas. Historically, traditional canvas grounds have included egg tempura, pigments with cow urine, and of course, rabbit skin glue. In today's rapidly advancing world, there are many more choices available for artists who prefer non-animal based products that perform far better than their animal-based predecessors.

Shasta™ 20 oz Acrylic Primed Cotton

Deluxe Heavy Weight Cotton. Super strong yet has a medium supple feel.

• 100% Cotton 14.5 oz; Primed Weight 20 oz per square yard
• Extra Heavy Weight, Strong Weave, Medium Texture
• Sized and Triple Primed with acid-free archival quality acrylic gesso
• Impenetrable ground prevents oil paint from leaching through and harming the canvas
• For acrylics, oils, alkyds, and water miscible oil paints

Titanium Dioxide (TiO₂) Primer Pigment

Our primer is made with the highest-quality Titanium Dioxide white pigment, which is an excellent pigment for acrylic primed grounds, providing superior whiteness and maintaining excellent flexibility over time. Unlike some other common pigments, such as zinc dioxide, TiO₂ doesn't become brittle as it ages, helping to ensure that your painting will stand the test of time.

72x72 Frame Kit B2 Super Heavy Frame Offers the Ultimate Canvas Support!

• Drawing depicts the exact frame construction, not the proportion
• Precision Machined keyable Super Strong Stretcher Bars (1.5" deep by 2-1/4" wide) allow you to increase the canvas tension
• Each corner has a diagonal oriented Diamond Brace that interlocks with the Stretcher Bars and superior support and rigidity to help keep the frame square
• Two Super Strong Keyable Braces and Two Cross Braces Included (3/4" x 3.25")
• The Bars have a clever utility groove on the inside perimeter of the frame to attach the cross braces and Diamond Braces
• Unique Keyable Cross Braces allow you to tension the canvas in the middle, where it's needed the most
• Cross braces are glued and stapled at the 'cross' for maximum support and rigidity
• Both corner keys and brace keys are pre-installed

Elite™ Professional 1.5" Deep B2 Bar • 1/2" Canvas Clearance

A Canvas Clearance of 1/2" is the space between the Bar and the canvas. Generally speaking, more clearance reduces the risk of the canvas touching the wood and creating unsightly lines during painting. Our design provides the optimal clearance so as not to impact your painting, but still leaving enough wood to the maximize strength of the Stretcher Bar.

Finger Jointed Wood is not meant for Stretcher Bars

Solid wood makes the most dependable Stretcher Bar, because one homogeneous wood member is going to behave similarly across the entire length of the Bar. Whereas, with finger-jointed wood is made-up of multiple pieces of wood, sometimes on the actual joint itself, presenting multiple points of failure which no one can control.

We only use Solid Wood to build our Stretcher Bars because a solid piece of wood will last indefinitely. When we speak of archival value, it's not just the paint you use and the quality of your canvas and ground, even the wood choices manufacturers add or reduce value to your final painting. The fact is, you don't want problems, and finger joints only increase that risk of the wood falling apart in the future.

The glue used to bind finger joints is a water based adhesive and when that wood is exposed to high humidity environments, particularly with exterior walls, the glue joints can give-up. As a manufacturer, Masterpiece® does its part to conserve as much wood as possible, and still provide a quality product that will out-perform any other in the marketplace.

Cross Braces Make it Tighter

A tightly stretched canvas on an un-braced frame overpowers the Stretcher Bars causing them to bow inward and thereby lose tension. Sometimes that bow can expose a space in picture frames.

When we stretch a canvas on a properly supported frame, the cross-braces prevent the Bars from bowing thereby achieving maximum canvas tension. To increase the canvas tension even more, simply tap the corner and brace keys further in their slots. Properly supported frames provide you with the control over the canvas tension of your canvas and painting.

Selective Harvesting in our Sustainable Forests

Intelligent selective harvesting of timber is an ecological method to replace the natural occurrences of forest fires and disease and landslides that can devastate forests. This is all part of the process of sustainable forest management to which we subscribe when we choose which lumber we use in our products.

Specially Dried and Heat Treated Lumber

We source our wood from a select group of top-tier environmentally conscious lumber mills in the Pacific Northwest. These mills specially dry and heat-treat the lumber to our specifications, resulting in about half the moisture content compared to wood from typical home improvement centers or lumber yards. This process makes the wood stronger, reducing the likelihood of cracking, splitting, or warping. While the wood we use comes at a higher cost, it ensures a more dimensionally stable end product. This stability is crucial for crafting fine professional canvases that support your invaluable art over time.

Canvas Tension is in Your Control

In dry climates or air conditioned environments, the lack of moisture in the air causes wood frames to shrink and the canvas fibers to narrow and elongate making the canvas more slack and resulting in a loss of canvas tension. In some instances, the canvas could have waves on the surface resulting in an unsightly viewing experience.

Our Elite™ professional frames provide the functionality for you to slightly expand the size of the frame in the corners and the middle of the canvas, thereby increasing canvas tension all across the surface. The difference between a loose canvas and a tight canvas is just 1/8" of an inch, so a small adjustment using our corner and brace keys makes an important difference in canvas tension.

• Helps to prevent waves that occur in a loose canvas
• Increase canvas tension by tapping-in the corner and brace keys
• True professional class canvases make it possible for you to adjust the canvas tension

MuseumWrap™ Stretching Technique

With more than a half a century of American engineering, Masterpiece® designs and builds its own proprietary stretching equipment that enables us to produce the finest and most tightly-stretched canvas on the market.

• Drum-tight stretch!
• Up to 50% tighter than other methods
• Balanced tension across the surface
• Uncut folded corners make it possible to remove and re-stretch canvas on the same size frame
• Usually the corner folds are on the long sides

Tight'n'Up™ Liquid Canvas Retensioner

While all of our Masterpiece® Pro canvases are stretched very tightly and our frames have a built-in method to increase tension, we have another method to add canvas tension. Tight'n'Up™ Liquid Canvas Retensioner (sold separately) can be sprayed on the back of a canvas to repair most canvas tension issues.

With Tight'n'Up™, you can add tension to just a small area, or a large area. Simply spray it lightly on the back and brush it into the canvas, and within seconds, your canvas becomes tighter and stays tighter. The more you use, the tighter it gets.

Every artist's journey to greatness starts with a blank canvas. Since 1965, Masterpiece® has been the trusted companion in that journey, offering the finest canvases in North America. Your creativity, combined with our canvas, has the potential to turn into a priceless treasure. The choices you make today pave the way for tomorrow's legacy.

It is all very well to copy what one sees, but it is far better to draw what one now only sees in one's memory. That is a transformation in which imagination collaborates with memory. ♦ Edgar Degas

Edgar Degas, a mastermind of Impressionism, had a keen ability to capture the ephemeral moments of life, from the delicate posture of a ballerina to the hushed ambiance of a Parisian cafe. His words emphasize the value of not just artistic replication, but the importance of internalizing and reimaging what we've witnessed. While many can reproduce what is directly in front of them, it's the melding of memory and imagination that births originality.

As artists, we often stand before our canvas with brushes poised, contemplating how best to convey the world around us. The sheer act of painting from memory ignites a dance between the vivid recollections of past experiences and the whims of our imagination. This dance is what Degas championed. In navigating this interplay, we're given a giftÑthe gift to reinterpret and give voice to memories in ways that a mere imitation cannot achieve.

In the art we create, the blend of remembrance and creativity adds layers of depth and emotion. It becomes a personal journal, capturing not just the world as it was, but as we felt and imagined it. This synergy, a collaboration between what was seen and what was felt, produces artworks that resonate on a profound level. And therein lies the essence of our craft: to go beyond mere depiction and dive into the transformative realms of memory and imagination.

---

With an artist's spirit and a modern touch, we bring you this hand-selected quote and provide context to its meaning. To tie it all together, we include our own one-of-a-kind portrayal of Edgar Degas. Now let your colors flow!