74x74 Elite Professional Shasta Deluxe Cotton 1-1/2" Deep #EH-7474

True 1:1 Square Proportion - 74x74 Size

This large and unusual 74x74 square size makes a bold artistic statement.

The square is perhaps the most intriguing proportion, as it is root of all of the other proportions. It is commonly used in both photography and art. Squares are typically used as the center canvas of a triptych or as a single canvas hung at a 45° angle. The square proportion is long used with medium format professional cameras, and most photographs we see on websites and social media are based on square images. Since all sides of the canvas are the same length, your eye is drawn evenly across the surface of the painting creating a sense of harmony, balance, and a generally a pleasing visual experience. The square format is also a good choice for artists who focus on geometric shapes or patterns in their work, as the regularity of the square shape can help reinforce these elements. Some artists enjoy the challenge of working within the confines of a square format, as it forces them to think creatively resulting in intriguing compositions.

Explore other sizes in this same 1:1 aspect ratio:

11x11 • 12x12 • 13x13 • 14x14 • 15x15 • 16x16 • 17x17 • 18x18 • 19x19 • 20x20 • 21x21 • 22x22 • 23x23 • 24x24 • 25x25 • 26x26 • 27x27 • 28x28 • 29x29 • 30x30 • 31x31 • 32x32 • 33x33 • 34x34 • 35x35 • 36x36 • 37x37 • 38x38 • 39x39 • 40x40 • 41x41 • 42x42 • 43x43 • 44x44 • 45x45 • 46x46 • 47x47 • 48x48 • 49x49 • 50x50 • 51x51 • 52x52 • 53x53 • 54x54 • 55x55 • 56x56 • 57x57 • 58x58 • 59x59 • 60x60 • 61x61 • 62x62 • 63x63 • 64x64 • 65x65 • 66x66 • 67x67 • 68x68 • 69x69 • 70x70 • 71x71 • 72x72 • 73x73 • 75x75 • 76x76 • 77x77 • 78x78

Explore Related Products to this 74x74 Size:

• Acrylic Primed Linen Elite™: Grenoble™ • Pau™
• Oil Primed Linen Elite™: Isola™ • Poitiers™

Vegan Ground:

There are no animal products that make-up the sizing and the primer for this fine canvas. Historically, traditional canvas grounds have included egg tempura, pigments with cow urine, and of course, rabbit skin glue. In today's rapidly advancing world, there are many more choices available for artists who prefer non-animal based products that perform far better than their animal-based predecessors.

Shasta™ 20 oz Acrylic Primed Cotton

Deluxe Heavy Weight Cotton. Super strong yet has a medium supple feel.

• 100% Cotton 14.5 oz; Primed Weight 20 oz per square yard
• Extra Heavy Weight, Strong Weave, Medium Texture
• Sized and Triple Primed with acid-free archival quality acrylic gesso
• Impenetrable ground prevents oil paint from leaching through and harming the canvas
• For acrylics, oils, alkyds, and water miscible oil paints

Titanium Dioxide (TiO₂) Primer Pigment

Our primer is made with the highest-quality Titanium Dioxide white pigment, which is an excellent pigment for acrylic primed grounds, providing superior whiteness and maintaining excellent flexibility over time. Unlike some other common pigments, such as zinc dioxide, TiO₂ doesn't become brittle as it ages, helping to ensure that your painting will stand the test of time.

74x74 Frame Kit B2 Super Heavy Frame Offers the Ultimate Canvas Support!

• Drawing depicts the exact frame construction, not the proportion
• Precision Machined keyable Super Strong Stretcher Bars (1.5" deep by 2-1/4" wide) allow you to increase the canvas tension
• Each corner has a diagonal oriented Diamond Brace that interlocks with the Stretcher Bars and superior support and rigidity to help keep the frame square
• Two Super Strong Keyable Braces and Two Cross Braces Included (3/4" x 3.25")
• The Bars have a clever utility groove on the inside perimeter of the frame to attach the cross braces and Diamond Braces
• Unique Keyable Cross Braces allow you to tension the canvas in the middle, where it's needed the most
• Cross braces are glued and stapled at the 'cross' for maximum support and rigidity
• Both corner keys and brace keys are pre-installed

Elite™ Professional 1.5" Deep B2 Bar • 1/2" Canvas Clearance

A Canvas Clearance of 1/2" is the space between the Bar and the canvas. Generally speaking, more clearance reduces the risk of the canvas touching the wood and creating unsightly lines during painting. Our design provides the optimal clearance so as not to impact your painting, but still leaving enough wood to the maximize strength of the Stretcher Bar.

No Finger Joints!

Solid Wood is far superior to finger jointed wood, which is many small pieces glued together, each with varying grain densities that absorb and shed moisture at varying rates, expanding and contracting non-uniformly as environmental conditions change, and causing the wood to bow and the finger joints to eventually fail.

A single homogeneous kiln-dried solid wood Stretcher Bar outperforms and outlasts a finger jointed Bar whose sole purpose is to save the manufacturer cost, not contribute to the archival value of artwork intended to last a millennium. As a manufacturer, Masterpiece® does its part to conserve as much wood as possible, and still provide a quality product that will out-perform any other in the marketplace.

Cross Braces Make it Tighter

A tightly stretched canvas on an un-braced frame overpowers the Stretcher Bars causing them to bow inward and thereby lose tension. Sometimes that bow can expose a space in picture frames.

When we stretch a canvas on a properly supported frame, the cross-braces prevent the Bars from bowing thereby achieving maximum canvas tension. To increase the canvas tension even more, simply tap the corner and brace keys further in their slots. Properly supported frames provide you with the control over the canvas tension of your canvas and painting.

Sustainable Forests - A Precious Natural Resource

The air that we breathe depends upon our healthy forests the world over. For this reason, we only use lumber from the sustainable forests of the Pacific Northwest, so we can guarantee that our nation's precious natural timber resources are available for future generations.

Specially Dried and Heat Treated Lumber

Our wood is handpicked from a curated group of environmentally responsible lumber mills in the Pacific Northwest. By adhering to our precise drying and heat-treatment standards, these mills produce lumber with nearly half the moisture you'd find in common home improvement outlets or lumber yards. This meticulous process not only enhances the wood's strengthÑminimizing risks of cracks, splits, or bendsÑbut also elevates its dimensional stability. Such quality, despite its premium, is paramount in creating professional canvases designed to uphold the sanctity of your cherished art throughout the years.

Canvas Tension is in Your Control

In dry climates or air conditioned environments, the lack of moisture in the air causes wood frames to shrink and the canvas fibers to narrow and elongate making the canvas more slack and resulting in a loss of canvas tension. In some instances, the canvas could have waves on the surface resulting in an unsightly viewing experience.

Our Elite™ professional frames provide the functionality for you to slightly expand the size of the frame in the corners and the middle of the canvas, thereby increasing canvas tension all across the surface. The difference between a loose canvas and a tight canvas is just 1/8" of an inch, so a small adjustment using our corner and brace keys makes an important difference in canvas tension.

• Helps to prevent waves that occur in a loose canvas
• Increase canvas tension by tapping-in the corner and brace keys
• True professional class canvases make it possible for you to adjust the canvas tension

MuseumWrap™ Stretching Technique

With more than a half a century of American engineering, Masterpiece® designs and builds its own proprietary stretching equipment that enables us to produce the finest and most tightly-stretched canvas on the market.

• Drum-tight stretch!
• Up to 50% tighter than other methods
• Balanced tension across the surface
• Uncut folded corners make it possible to remove and re-stretch canvas on the same size frame
• Usually the corner folds are on the long sides

Tight'n'Up™ Liquid Canvas Retensioner

While all of our Masterpiece® Pro canvases are stretched very tightly and our frames have a built-in method to increase tension, we have another method to add canvas tension. Tight'n'Up™ Liquid Canvas Retensioner (sold separately) can be sprayed on the back of a canvas to repair most canvas tension issues.

With Tight'n'Up™, you can add tension to just a small area, or a large area. Simply spray it lightly on the back and brush it into the canvas, and within seconds, your canvas becomes tighter and stays tighter. The more you use, the tighter it gets.

We've pioneered and set trends, always putting quality at the forefront of everything we do. Our patents are a testament to our continuous quest for excellence. Engage with our products, and you'll not only see but feel the premium difference Ñ a difference that your audience and patrons will undoubtedly recognize and value.

Art is the daughter of freedom. ♦ Friedrich Schiller

Friedrich Schiller, the esteemed German playwright, poet, and philosopher, navigated his life in an era marked by profound transformations. The late 18th century was characterized by the rise of Romanticism, a movement that prized individual expression and emotion over reason. Schiller's insightful statement on art's relationship with freedom not only reflects the spirit of his time but also provides an enduring truth about artistic creation.

When artists work, it's the liberating sensation of uninhibited self-expression that allows us to mold and shape our visions into tangible forms. Every brushstroke, every note, and every word become reflections of our thoughts and desires, unfettered by external constraints. It's in this space of unbounded creativity that art thrives, and it's this very essence of freedom that gives birth to masterpieces. Schiller, in his concise wisdom, reminds all of us that the key to unlocking our fullest artistic potential lies in embracing the freedoms, both internal and external, that fuel our creative spirits.

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We've curated this inspirational quote and our take on the message, plus a unique portrait we created of Friedrich Schiller, celebrating the timeless ever-evolving act of creation. Go create your own masterpiece!